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About Us

Irha is a leading manufacturer and supplier of premium quality rice with its supply chains integrated throughout domestic markets and an ever-expanding chain through international markets as well.

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Our Roots

Irha’s history stretches deep into history and goes way back to pre-partition times. It’s roots can be traced to 1930s Multan in present day Pakistan. Irha had humble beginnings as a small family venture started by the Toor family. With the partition of the subcontinent in 1947 many households were disrupted and thousands were displaced. The family had to move to the Tohana region of Haryana. However, this event did not dissuade them from continuing with their venture. With many hours of toil and hard work put in they began trading in rice in 1976 and it wasn’t long before they managed to set base. In 1987 the Rajendra Rice & General Mills was established (RRM). With such a long lineage behind us we understand the importance of patience , hard work and delivering quality. We believe in delivering nothing but the best.

Our Vision

Irha as a brand has been shaped keeping in mind the minutest intricacies and nuances. We source the highest quality raw rice of 1121 , 1509 among other authentic basmati varieties. Irha’s vision stands tall and clear -to establish itself as a global ric manufacturer with ever- expanding production and distribution channels. We aim to move to higher and higher grounds to maintain impeccable standards for our products as well as infrastructure.

With a rich legacy behind us, Irha takes its responsibility of maximizing genetic integrity and constantly upgrading our production practices, very seriously. We aim to be the pacesetter and stand out for our outstanding quality, consistency  & our attention to detail.We sincerely hope that our relentless attitude to set new benchmarks will help us cater to the wellbeing of millions of homes across the globe. We wish to hold our position as the go-to choice for all rice-lovers.

Our Mission

We strive to work towards excellence not only to bolster up our brand and cater to our consumers but also to help the communities connected to us. We are committed to building a strong network cutting across our farmer communities, consumers as well as stakeholders. We are very particular in terms of sourcing the right quality of rice. Our sourced raw materials go through rigorous lab testing being assessed on the basis of various parameters.

We wish to maintain a transparent, ethical and approachable system for both our consumers and our colleagues. Our mission remains clear – to keep the consumer’s health as our priority and use innovation through R&D to evolve our products to the changing needs of the day.